Last month, a founder needed help generating more pipeline. I started by asking what they'd already been doing and what kind of results they were getting. They were running pretty consistent outbound campaigns to their ICP. Copy was decent, they were doing the work.  And... the response rate wa...

A founder booked a call with me last week. She mentioned they'd just let go of their second sales hire in 18 months and weren’t sure where to go next.  "I keep hiring the wrong people," she said. "They had great backgrounds and have done this before. But they just... couldn't figure it out. Am I ...